Anything But Conventional

A world-class convention & hotel experience only Hard Rock can deliver!

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Hard Rock + Gary =
A Win for Lake County

Hard Rock Casino Northern Indiana – a premier entertainment destination that has drawn more than 8 million visitors in less than four years – is ready to deliver a state-of-the-art convention center and world-class hotel to Lake County.

The City of Gary has formed an alliance with Hard Rock and AECOM to develop, construct and operate the new Lake County Convention Center.

Not Just An Event Space - An Economic Engine for Gary & the Region

This is a game-changing development that will contribute to the revitalization of Gary and benefit the region. Our proposed 145,000-square-foot convention center and vibrant Hard Rock Hotel, with an estimated 300 rooms, will bring world-class events and entertainment to Lake County, Indiana, and fill a long-standing void for premier venue space in the region.

By capitalizing on the draw of Northwest Indiana’s leading tourist attraction, this project will further boost tourism, create jobs, generate opportunities for local vendors and contribute to long-term economic growth.

Local Hiring Pledge
Commitment to hiring Gary residents & local workers, including from unions and trades, as well as minority, women, veteran, and Indiana-owned businesses

1

Ideal Location & Infrastructure in Place
Positioned along I-80 between
I-294 and I-65, near South Shore Line, regional commuter transit, near Gary airport, direct connectivity to Chicago and 30 minutes from Midway airport

2

Sustainable Design

Environmental footprint will be reduced with a green roof, solar panels, rainwater harvesting systems and more

3

Expertise in Securing Top Events & Restaurants
Hard Rock is a powerhouse in attracting some of the nation’s most prestigious conferences, trade shows, culinary and entertainment offerings

4

Catalyst for Future Development
Two additional hotels – including a REVERB by Hard Rock that will be co-developed and managed by Hard Rock – two restaurants, retail and more are planned

5

Proven Commitment to Northern Indiana
Nearly $6 million donated by Hard Rock, including contributions to the Food Bank of Northwest Indiana and Gary Community School Corporation

6

No New Taxpayer Dollars
Funded entirely through gaming taxes, state matching funds, $30 million over 20 years from Hard Rock, and no proposed increase in innkeeper’s tax

7

Family & Outdoor Events

Event space for weddings and graduations, outdoor events such as live music, food festivals, movie nights and more

8

The Hard Rock Advantage

Convention Centers in
Atlantic City
Hollywood, FL
Las Vegas
Punta Cana

Venues in 74 Countries

More than 300 Locations

A Best-in-Class Operator

Hard Rock brings unmatched expertise in entertainment, hospitality and venue management. Honors include J.D. Power’s number one brand in Outstanding Guest Satisfaction for five consecutive years, Forbes’ World’s Best Employers, and U.S. Best Managed Company by Deloitte Private and The Wall Street Journal.

An Industry Leader in Convention Management​​

Hard Rock manages successful convention spaces all over the country, with a proven track record in hosting some of the nation’s most prestigious conferences. Its global network of event organizers will help attract high-profile conferences to Lake County, driving tourism and economic impact.

A Built-In Marketing Powerhouse​

Hard Rock already invests millions annually to promote Northwest Indiana, Lake County and its casino. This marketing engine will instantly provide national exposure, boosting the convention center’s visibility and solidifying Lake County as a premier destination for conventions, trade shows and entertainment.

Frequently Asked Questions

The Lake County Board of Commissioners are expected to decide before May 31, 2025, according to the timeline established by state statute.

If you want to help, bring the Lake County Convention Center to Gary, here’s how you can make a difference:

  • Submit a Support Form – Show your backing by filling out an official support form on this website.
  • Engage Your Community – Talk to your neighbors, friends and colleagues about the benefits of the convention center and encourage them to get involved.
  • Connect with Local Organizations – Partner with chambers of commerce, business associations, and community groups to amplify support.

No. This project will be funded entirely through gaming taxes, state matching funds, $30 million over 20 years from Hard Rock, and no proposed increase in the innkeeper’s tax.

If Gary is selected as the location, the first phase of design and permitting would take approximately six months and construction would take about 18 months.

During construction, we can expect up to 250 workers on-site per day at peak activity. Over the course of the project, the total number of individual jobs created could reach up to 1,000.

Yes, local businesses will have significant opportunities to participate and benefit from the convention center. We are prioritizing partnerships with local vendors, small businesses, and WMBE firms to provide goods and services for the center. Additionally, increased visitor traffic will increase business for nearby restaurants, hotels, retail stores, and service providers.

Yes, Hard Rock has always been committed to building a hotel as part of a second phase of development.

Hard Rock has acquired nearly all of the property needed for this convention center and we continue to negotiate with a few remaining property owners.

If Gary is selected for the convention center, a private developer plans to build restaurants, retail and two more hotels, including a REVERB by Hard Rock hotel, on the west side of Burr Street. That development will be privately financed and is not included in the funding mechanism for the convention center.

The convention center will have a dedicated management team responsible for daily operations, security, and event coordination. Hard Rock will oversee facility management, leveraging its extensive experience in operating convention spaces nationwide. Additionally, local law enforcement and private security firms will collaborate to ensure a safe environment for all visitors and staff.

More than two dozen local businesses, community organizations, and emergency service personnel have expressed their enthusiastic support for our proposal. They recognize its potential to drive economic growth, generate jobs and transform Gary and all of Lake County into a premier destination for events and tourism. You can see our full list of endorsements and letters of support on this website.

Strong Alliance

Hard Rock Casino Northern Indiana, the City of Gary, AECOM and AECOM Hunt have formed an alliance to develop, construct, and operate the new Lake County Convention Center.  

Indiana & MWBE Commitment

Our project team includes 65% Indiana businesses and we are committed to exceeding the 15% MBE and 5% WBE goals. 

Contact Us

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Please fill out the form below.

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